Danielle DePasquale graphic design: packaging design

Packaging Design

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Surprise Crackers

Pull, Pop, Surprise! Pop open each cracker to find a pair of character socks. Each set of 6 crackers sits in a coordinating acetate box with die-cut trade dress. Metallic accents throughout. Sold exclusively at Target for Holiday 2019 and 2020. (Socks were not designed by me).

©&™ Lucasfilm Ltd.

Distributed by High Point Design, L.L.C.

RockLove Packaging

Packaging designed for fan-favorite jewelry company, RockLove Jewelry. Designs for Disney properties include Moana, The Little Mermaid Live-Action, and Encanto. For Moana, the story is depicted by artwork of Moana's voyage. As for The Little Mermaid Live-Action, I created an elegant filigree design using icons found "under the sea" like seaweed, shells, and sea life, along with nods to movie like Flounder, Sebastian, and a dinglehopper. Lastly, Encanto features a colorful design to reflect the movie's overall aesthetic, as well as icons representing members of la familia Madrigal.

Also designed packaging for their Mean Girls collection, with art direction for the locker idea by the RockLove team. Locker illustrated on both the outside and inside to resemble a realistic locker with a paper notice taped

to the front - so fetch!

Photos courtesy of the RockLove team. Any jewelry shown in photos was not designed by me.

Spongebob Krusty

Krab Take-Out Bag &

Food Truck

With these two projects I had the fun task of coming up with what I thought a Krusy Krab take-out food bag and food truck would look like!

For the take-out bag, I went for the craft paper look complete with faux grease stains, "family meal" sticker, and back receipt. If you take a look at the details on the receipt, fun storytelling elements were added like Squidward on the register and the date of the food order is the date in which the first episode of Sponge bob aired! Bag contains 4 pairs of family socks.

Second is the Krusy Krab Food truck where you can et your Krabby Patty fix on-the-go! The Krusty Krab restaurant from Spongebob Squarepants is reimagined as a food truck, complete with wooden exterior, nautical flags, and Plankton on the back running away with a Krabby Patty. Box contains 2 pairs of socks.

Distributed by High Point Design, L.L.C.

Coca-Cola "Vending"Machine

A vending machine for socks! A classic Coca-Cola vending machine was designed to fit 6 pairs of socks featuring various Coca-Cola product logos. Packaging was sold across various stories, including The Coca-Cola Store in Disney Springs, Orlando! It was also featured on Disney social media pages as great gift ideas. (Socks were not designed by me).

©The Coca-Cola Company. Distributed by High Point Design, L.L.C.

Fun Sock Packaging

A box of Disney donuts that are actually socks! For this set, the packaging is intended to look like a box of donuts and the socks are rolled like so. I designed the socks for this set as well!

A Nintendo Game Boy box with an open window instead of a screen to display inside socks. I illustrated the artwork to look like a realistic Game Boy!

A soda cup from famous Pizza Planet restaurant from the Toy Story franchise holds 3 pairs of crew socks!

Adventure is out there! This special box is transformed into Carl & Ellie's Adventure Book from the movie, Up. Cover opens up like a real book to 3 pairs of socks.

A retro take on the Coca Cola vending machine!

Fun twist boxes for Super Mario, LOL Surprise, and Mickey & Friends.

©The Coca-Cola Company. Distributed by High Point Design, L.L.C.

12 Days of Socks

Packaging for the 12 Days of Socks program created for various character properties, including Mickey Mouse, The Nightmare Before Christmas, Disney Princess, Jojo Siwa, and LOL Surprise. Inside each perforated window is a new surprise pair of socks. Sold at various retailers including Target, Kohls, Shoe Show, JCPenney and more.

Babba Buddies

If a pair of socks and slipper socks are being sold together, they have to be best buds right? The hangtag for Babba Buddies by Fuzzy Babba® shows just that! The hangtag shows a cute illustration of a sock and Fuzzy Babba® slipper sock holding hands like long lost friends.

(Neither the socks nor slipper socks were design by me)

Distributed by High Point Design, L.L.C.

Sofia the First Liner

For this project, I designed only the patterned liner

for the 2015 Sofia the First package rebranding.

The pattern is used across a variety pf packaging, including closed box packaging, blister cards,

header cards, hangtags, belly bands, and more.

©Disney

Madame Alexander Dolls Hangtags

These hangtags were created for the Madame Alexander period piece Disney princess dolls. The dolls in this collection featured historically accurate costumes for Cinderella, Snow White, and Sleeping Beauty.

©Disney

Kenley Collins

This project packaging is based on if Kenley Collins, Project Runway All-Star, had her own clothing boutique. Kenley designs clothes with a girly, retro style. The logo is a simplified caricature of the designer. It contains 50's cat-eye glasses, pin-up hair, and a pop of pink lipstick. The clothing tag reflects the logo and emphasizes the use of Kenley's name, so it is easily visible on a clothing rack. For the shopping bag and gift card, the use of prints was very important, as Kenley uses patterns throughout her clothing lines. The front and back of the bag consists of a colorful houndstooth print with scalloped edging at the bottom; whereas the sides of the bag have small polka dots. The bag also has pink polka dot tissue paper and a string of pearls for the handles. Lastly, the gift card is a front view of a Kenley inspired polka dot dress with a peter pan collar and large pink bow.

A Night at the Roxbury

Museum

Welcome to the A Night at the Roxbury Museum! This project is of course inspired the movie, A Night at the Roxbury. To start, the gift shop bag is design to look like the matching suits that the main characters, the Butabi brothers, wear all the time. As one brother wears a pink suit, and the other wears blue, I designed the bag to have pink on one side and blue on the other. They are also known for wearing a silver chain necklace, which serves as the handle for the bag. Next, is the museum map. In the movie, the brothers want to open their own club where the inside looks like the outside and vice versa. Therefore, for each room of the museum, I designed a road sign to explain what's in that room. As for for the admission button, there is a quote a from the movie to explain that you've paid. Lastly, tshirts sold in the gift shop include quotes from the movie with the museum name. For example, the song "What is Love?" is the theme song for the movie, and so one of the shirts says, "I found out what love is at the A Night at the Roxbury Museum."